To generate a report, first go to the Dashboard Menu:
Once in the Dashboard screen, select the report you would like to run. Define the date range, type, and format in which you like to see this report. After you've chosen the parameneter for your report click Generate or Download:
If you selected PDF as the format for your report, then the report will report in this format within the Dashboard - you also have the option to download this PDF report if you click Download:
If you selected XLS as the format for your report then it can only be downloaded. Clicking generate will automatically download the report.